Fabletics has found its sweet spot in driving customers to their brand. They are outshining the competition with one factor. Customer Reviews. The momentum gained by customer reviews has proven it to be quite an effective way to promote a brand. The reviews build trust, loyalty and customer retention. To put it simply, people trust other people. Consumers are done with the misleading advertisements and going straight to the source. In today’s digital age, online reviews seem to hold just as much weight as word-of-mouth, if not more. If you were wondering why you got five emails asking you to “Please review your last purchase,” now you know why.
Good reviews are now key in the growth of a brand. It does more than convince consumers to buy the product. It puts brands to the top of Googles results page. This means more exposure and more customers. Fabletics also builds a community with its buyers by responding to reviews. This leads to high customer retention and good referrals. But that isn’t the only trick up their sleeve.
Kate Hudson went from TV screen to being celebrity founder of Fabletics. Being a working mom, always on the go, she was the perfect candidate for representing Fabletics. The team described Kate as being “hands on” and very involved with the designing process. But, even with celebrity founder Kate Hudson, and experienced investors, Fabletics faced problems early on. The brand was under fire by the media.
Press were skeptical of Kate and the Fabletics brand. When social media began questioning the authenticity of the brand, and complaining about lack of inventory, Hudson proved to be more than a celebrity model for the brand and took matters into her own hands. She looked to make the communication of the company and the customers a priority. Sales grew significantly. Focusing on the feedback of the consumer allowed for the business to stay two steps ahead of the game. Through social media, they are able to predict what type of product to create and what quantity of the product they should make.
What’s so great about Fabletics is that it focuses on the customer. This has much to do with the brands success. It caters to the customers personalized style. They offer a fun and easy lifestyle quiz. The customer can decide what style best suits them. Try it out and find which Fabletics gear is best for you.